New Customer CPA shows how much paid advertising spend it takes to acquire one new customer.
Is your New Customer CPA higher than other stores like yours?
Compare your New Customer CPA with stores in a similar AOV range, and see how you perform across different ad channels.
Based on data from 400+ ecommerce stores.
New Customer CPA
$148
28% above the similar-store median
P50 · $115.63
$115.63.
Your store
Lower costMiddle 50%Higher cost
Higher cost than 84% of similar stores
Example only. Your result is calculated after you connect your ad accounts.
See how your store compares.
Connect your ad accounts to see your New Customer CPA and compare it with stores in a similar AOV range.
Your store
Where will your store rank?
Connect to see your position
.
Lower costSimilar to peersHigher cost
Your New Customer CPA
$—
Your percentile
—%
vs. similar stores
—%
Biggest channel gap
—
Your results are private. Stores are grouped by AOV to make the comparison more relevant.
See your New Customer CPA and where you rank.
Compare your overall New Customer CPA with similar stores, then see the difference across Google, Meta, Bing, and other ad channels.
Attribuly
Acquisition benchmark · Example data
Acquisition benchmark
Compared with stores at $55–$130 AOVLast 28 days
New Customer CPA
Full Impact attribution
$148
Your NC-CPA: $148
Peer median: $65
Top 25%
Peer median $65
Bottom 25%
Your cost rank
Lower is better
84%
of similar stores
Your New Customer CPA is higher than 84% of similar stores.
Biggest gap
Meta Ads
Meta Ads — $168 versus a $72 peer median
| Channel | You | Peer median | Gap |
|---|---|---|---|
Google Ads | $74 | $72 | +3% |
Meta Ads | $168 | $72 | +133% |
Bing Ads | $62 | $77 | -19% |
Connect your ad accounts to see your results.
So—are you overpaying?
Connect your ad accounts to see your New Customer CPA, your percentile, and how each channel compares with hundreds of similar stores.