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See how 400 brands reach 3x email revenue through one hidden metric

Compare your brand against peers in your industry and see where your email revenue recovery may be falling behind.

Cover of the 2026 Shopper Identification Rate Benchmark

Free 20-page report

2026 Shopper Identification Rate Benchmark

400
Ecommerce brands analyzed
8
Industries benchmarked
4
High-value events included
3x
Abandonment email revenue vs native baseline

Your email revenue can't grow
if high-intent shoppers never enter your flows.

Before a flow can recover a shopper, your email platform has to identify them first. This report reveals how many shoppers are being missed — and the revenue opportunity behind that gap across industries, store sizes, events, and more.

What's inside

  • See how many shoppers you're missing

    Compare native identification rates with Attribuly across 400 ecommerce stores.

  • Find where the biggest gaps happen

    See identification benchmarks across high-value events like product view, add-to-cart, and checkout.

  • Benchmark against brands like yours

    Compare the gap by industry, store size, and average order value to see where your store stands.

  • See the revenue lift behind the gap

    See how closing the identification gap translates into additional email revenue across different industries.

See how your peers close the email revenue gap.

The gap varies by industry, store size, and average order value. Benchmark against brands like yours — and discover the revenue lift they achieve by closing it.