# Attribuly

> Attribuly is a multi-touch attribution and marketing mix modeling (MMM) platform that helps e-commerce brands track, analyze, and optimize their marketing performance across all channels.

## Core Products & Features

- [Multi-Touch Attribution](https://attribuly.com/product/attribution): Track every customer journey touchpoint to understand true ad performance beyond last-click.
- [Marketing Mix Modeling (MMM)](https://attribuly.com/features/mmm): Measure the impact of offline and online channels without relying on cookies or pixel tracking.
- [Ally AI Agent](https://attribuly.com/product/ally-ai): An AI-powered marketing analyst that provides actionable insights, anomaly detection, and answers natural language questions about your data.
- [De-anonymize shoppers in United States](https://attribuly.com/product/capture): Capture anonymous shoppers and feed profiles to Klaviyo and ad networks.
- [Full Impact Analysis](https://attribuly.com/features/full-impact): Measure the incremental impact of every ad impression, whether clicked or not, to understand true brand lift.
- [Server-side Tracking](https://attribuly.com/product/retargeting): Postback more identifiers via conversions API and other server-side connection to maximize signal quality, retarget more abandoners, recover more revenue.
- [MCP (Model Context Protocol)](https://attribuly.com/product/mcp): Connect Attribuly's data directly to your LLMs and AI agents. Endpoint: `https://data.api.attribuly.com/mcp`, auth via `ApiKey` request header. Tools: `get_all_attribution_data`, `get_ad_attribution_data`, `get_web_analysis_data`, `get_influencer_data`, `get_link_builder_data`, `get_product_analysis_data`.
- [Connect Claude to Shopify, Google Ads, and Meta Ads](https://attribuly.com/product/how-to-connect-claude-to-shopify-google-meta): Step-by-step guide for adding Attribuly to Claude Desktop via `mcp-remote`. Note: the Claude.ai web Custom Connector cannot pass custom headers — Claude Desktop is required.
- [Attribuly Skills for Claude](https://github.com/Attribuly-US/ecommerce-dtc-skills): Open-source Claude skills (e.g. `attribuly-dtc-analyst`) for DTC marketing analysis on Attribuly data.

## Case Studies

- [FunnyFuzzy](https://attribuly.com/case-studies/funnyfuzzy): How a pet brand scaled revenue by 300% using Attribuly's attribution data.
- [Sylvox](https://attribuly.com/case-studies/sylvox): Smart TV brand achieves 4x ROAS improvement with omni-channel measurement.
- [Leading Home Brand](https://attribuly.com/case-studies/leading-home-brand): Uncovering hidden revenue drivers in a complex multi-channel setup.
- [Brand T](https://attribuly.com/case-studies/brand-t): D2C fashion brand optimizes ad spend efficiency by 40%.

## Integrations

Attribuly connects with your entire marketing stack. See the [full integrations list](https://attribuly.com/integrations-list).

**Key Integrations:**
- [Shopify](https://attribuly.com/integrations/shopify)
- [Meta Ads (Facebook/Instagram)](https://attribuly.com/integrations/meta-ads)
- [Google Ads](https://attribuly.com/integrations/google-ads)
- [TikTok Ads](https://attribuly.com/integrations/tiktok)
- [Klaviyo](https://attribuly.com/integrations/klaviyo)
- [WooCommerce](https://attribuly.com/integrations/woocommerce)
- [Google Looker Studio](https://attribuly.com/integrations/google-looker-studio)
- [LinkedIn Ads](https://attribuly.com/integrations/linkedin-ads)
- [Bing Ads](https://attribuly.com/integrations/bing-ads)
- [Pinterest, Snapchat, Criteo, Impact, Awin, AppLovin, and more](https://attribuly.com/integrations-list)

## Resources & Support

- [Blog](https://attribuly.com/blog): Marketing insights, attribution guides, and industry news.
- [ROI Calculator](https://attribuly.com/roi-calculator): Estimate your potential return on investment with better attribution.
- [Affiliate Program](https://attribuly.com/affiliate-program): Partner with Attribuly and earn commissions.
- [Agency Partner Program](https://attribuly.com/agencies/introduction): Solutions for marketing agencies to prove value to clients.
- [Documentation](https://support.attribuly.com)

## Pricing

- [Pricing Plans](https://attribuly.com/pricing-retention): Transparent pricing for businesses of all sizes, from startups to enterprises.

## Full version

- [llms-full.txt](https://attribuly.com/llms-full.txt): Comprehensive long-form overview covering products, MCP tool specs, Claude/Cursor integration details, use cases, and case studies.

## Optional

- [Privacy Policy](https://attribuly.com/policies/privacy-policy)
- [Terms of Service](https://attribuly.com/policies/terms-of-service)