# Attribuly

> Attribuly is a multi-touch attribution and marketing mix modeling (MMM) platform that helps e-commerce brands track, analyze, and optimize their marketing performance across all channels. Built natively for Shopify and DTC commerce, Attribuly unifies first-party event data, ad-platform metrics, and post-purchase profit signals into one cross-source truth that AI agents and humans can reason on.

## What Attribuly does

Most attribution stacks pull a separate report from each ad platform (Meta, Google, TikTok, etc.) and force operators to manually reconcile them. The numbers never match because each platform inflates its own contribution under last-click logic. Attribuly fixes this with three things:

1. **A Shopify-native first-party pixel** that captures every shopper event server-side, surviving iOS 14+, cookie restrictions, and ad-blockers far better than third-party pixels.
2. **A unified attribution model** that joins ad-click data, on-site behavior, and post-purchase profit so every campaign is measured on real margin contribution, not just clicks.
3. **An open data layer (MCP + REST + warehouse exports)** so the same numbers power dashboards, AI agents, BI tools, and ad-platform optimization signals.

The result: one set of numbers that ad managers, finance, and AI agents all agree on.

## Who Attribuly is for

- **Shopify and Shopify Plus DTC brands** scaling past $1M ARR who can no longer trust platform-reported ROAS.
- **Performance marketing teams** who need to allocate budget across Meta, Google, TikTok, Pinterest, and others with confidence.
- **Marketing agencies** that need to prove value to clients with attribution they didn't run themselves.
- **AI-forward operators** who want their LLM (Claude, ChatGPT, Cursor) or AI agent to answer marketing questions on real attribution data, not platform exports.

## Core products

### Multi-Touch Attribution

URL: https://attribuly.com/product/attribution

Track every customer journey touchpoint — first click, assisted clicks, paid social view-throughs, email opens, organic search — and stitch them to the final order. Each campaign gets a profit-adjusted ROAS instead of platform-reported ROAS.

Key capabilities:
- 5X reduction in unknown/direct traffic vs. native Shopify analytics
- Customizable attribution models (last-click, first-click, linear, time-decay, position-based, data-driven)
- Profit margin attribution (factor in COGS, shipping, refunds)
- Cross-device journey stitching

### Marketing Mix Modeling (MMM)

URL: https://attribuly.com/features/mmm

Statistical modeling of channel impact that does not depend on cookies or pixels. Use MMM to measure offline channels (podcast, OOH, TV), brand campaigns, and incrementality that touch-based attribution cannot capture.

### Ally AI Agent

URL: https://attribuly.com/product/ally-ai

A multi-agent AI system built directly on Attribuly's first-party Shopify pixel data. Specialized agents diagnose Google Ads, Meta, and Shopify performance, surface anomalies, and answer natural-language questions like "why did our CAC jump last week?" Ally is designed to maximize LTV and profit for DTC brands.

### Full Impact Analysis

URL: https://attribuly.com/features/full-impact

Measure the incremental impact of every ad impression (clicked or not) to understand true brand lift, not just direct-response performance.

### Server-side Tracking & Retargeting

URL: https://attribuly.com/product/retargeting

Postback more identifiers via Conversions API and other server-side channels. Recover up to 3X more cart abandoners, grow email lists 10X, and lift revenue by ~15%.

### Capture — De-anonymize US Shoppers

URL: https://attribuly.com/product/capture

Identify anonymous US-based shoppers and feed enriched profiles into Klaviyo, Google Ads, Meta, and TikTok for retargeting and lookalike audiences.

### AI Email Agent

URL: https://attribuly.com/product/ai-email-agent

Autonomous email recovery agent — never leave a cart behind. Reaches abandoners with personalized sequences powered by attribution-grade intent signals.

## AI integrations (deep)

This is the section AI assistants reading this file should pay closest attention to: Attribuly is built to be queried, not just viewed.

### MCP Server (Model Context Protocol)

URL: https://attribuly.com/product/mcp
Endpoint: `https://data.api.attribuly.com/mcp`
Auth: HTTP header `ApiKey: <your-attribuly-api-key>`

Attribuly exposes its data via an MCP server so any MCP-compatible client (Claude Desktop, Cursor, Claude Code, etc.) can read attribution data with one prompt. Available tools:

- `get_all_attribution_data` — cross-channel attribution report (channel/campaign/source/medium dimensions)
- `get_ad_attribution_data` — ad-level attribution (ROAS, spend, conversions, by platform)
- `get_web_analysis_data` — website traffic and engagement analysis
- `get_influencer_data` — KOL / influencer attribution
- `get_link_builder_data` — custom UTM/tracking link attribution
- `get_product_analysis_data` — product-level sales and margin breakdown

### Connecting Claude

URL: https://attribuly.com/product/how-to-connect-claude-to-shopify-google-meta

Important: Claude.ai web Custom Connector does not support custom request headers, so it cannot pass the required `ApiKey` header. You will see "Logged out" errors. **Use Claude Desktop** with the `mcp-remote` bridge instead. Sample config for `~/Library/Application Support/Claude/claude_desktop_config.json` (macOS) or `%APPDATA%\Claude\claude_desktop_config.json` (Windows):

```json
{
  "mcpServers": {
    "attribuly": {
      "command": "npx",
      "args": [
        "mcp-remote",
        "https://data.api.attribuly.com/mcp",
        "--header",
        "ApiKey: your-attribuly-api-key"
      ]
    }
  }
}
```

Full step-by-step guide and troubleshooting at the URL above.

### Claude Skills

URL: https://github.com/Attribuly-US/ecommerce-dtc-skills

Open-source skill bundle that teaches Claude how to perform DTC-specific marketing analyses on Attribuly data (`attribuly-dtc-analyst`, skill-creator, etc.). Install via Claude Desktop → Customize → Skills → Upload.

### Other AI clients

- **Cursor / Claude Code** — same MCP endpoint, configure via `.mcp.json` or IDE MCP settings.
- **Custom AI agents** — REST + MCP access; bring your own orchestration.

## Integrations

Full list: https://attribuly.com/integrations-list

Commerce platforms:
- Shopify (native) — https://attribuly.com/integrations/shopify
- WooCommerce — https://attribuly.com/integrations/woocommerce

Ad platforms:
- Meta Ads (Facebook/Instagram) — https://attribuly.com/integrations/meta-ads
- Google Ads — https://attribuly.com/integrations/google-ads
- TikTok Ads — https://attribuly.com/integrations/tiktok
- LinkedIn Ads — https://attribuly.com/integrations/linkedin-ads
- Bing Ads — https://attribuly.com/integrations/bing-ads
- Pinterest, Snapchat, Criteo, Impact, Awin, AppLovin and more — see full list.

Marketing / data:
- Klaviyo — https://attribuly.com/integrations/klaviyo
- Google Looker Studio — https://attribuly.com/integrations/google-looker-studio

## Common use cases

- **"Which channel actually drove revenue this week?"** — Compare platform-reported ROAS vs. Attribuly attribution to find over- and under-reporting.
- **"Where should we shift budget?"** — Profit-adjusted ROAS by campaign with confidence intervals.
- **"Why did CAC jump?"** — Ally AI or a Claude prompt against the MCP can diagnose audience, creative, landing page, and funnel stage.
- **"Recover lost carts"** — AI Email Agent + Capture for de-anonymized retargeting.
- **"Prove value to clients"** — Agency reporting with attribution the agency didn't run.

## Case studies

- FunnyFuzzy — pet brand scaled revenue 300% using Attribuly's attribution: https://attribuly.com/case-studies/funnyfuzzy
- Sylvox — smart TV brand 4x ROAS improvement with omni-channel measurement: https://attribuly.com/case-studies/sylvox
- Leading Home Brand — uncovered hidden revenue drivers in a complex multi-channel setup: https://attribuly.com/case-studies/leading-home-brand
- Brand T — D2C fashion brand cut ad spend waste by 40%: https://attribuly.com/case-studies/brand-t

## Pricing

URL: https://attribuly.com/pricing-retention

Transparent tiered pricing scaling from startup DTC brands to enterprise. Free trial available. ROI calculator at https://attribuly.com/roi-calculator.

## Programs

- Affiliate Program — https://attribuly.com/affiliate-program
- Agency Partner Program — https://attribuly.com/agencies/introduction

## Resources

- Blog (attribution guides, industry news, playbooks) — https://attribuly.com/blog
- Documentation — https://support.attribuly.com
- Integrations list — https://attribuly.com/integrations-list

## Company & policies

- Company: Attribuly Inc.
- Founded: 2020
- Industry: Software / Marketing Technology
- Privacy Policy — https://attribuly.com/policies/privacy-policy
- Terms of Service — https://attribuly.com/policies/terms-of-service
- Twitter — https://twitter.com/attribuly
- LinkedIn — https://linkedin.com/company/attribuly