Shopify Cross-Device Tracking: Beginner’s Guide
A practical beginner’s guide to Shopify cross-device tracking — understand cookie changes, first-party identity, and server-side fixes to restore measurement.
27 min read
As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.
A practical beginner’s guide to Shopify cross-device tracking — understand cookie changes, first-party identity, and server-side fixes to restore measurement.
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Step-by-step 30-day pilot to validate multi-touch attribution: dual-run client vs server, event mapping for Meta/TikTok/Google, ROAS readouts, and success thresholds.
2026 comparison: Multi-touch vs last-click accuracy for DTC brands using Conversion Lift validation. See cohort-by-cohort results, vendor playbooks, and decision tips.
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