# 设置 TikTok 广告服务端追踪

## 为什么选择 Attribuly

Attribuly 通过身份解析技术和 [TikTok Events API](https://business-api.tiktok.com/portal/docs?id=1771100779668482) 将丢失的信号回传 TikTok，让广告平台获得更准确的数据，改善整体广告表现。

## 工作方式

1. Attribuly 像素捕获 TikTok 广告访客，跨渠道、跨设备追踪客户旅程。
2. 按最佳实践回传预定义事件，尽可能结合 `ttclid`（TikTok Click ID）、邮箱和手机号等用户标识，提高数据质量。
3. 获取 TikTok 返回的成功或失败状态。

## 设置指南

### 获取 TikTok Pixel ID 和 Access Token

点击 **Connect data source**。

[![](/knowledge-assets/d7f5be8a63ed5f91fa1f9ee7.png)](/knowledge-assets/d7f5be8a63ed5f91fa1f9ee7.png)

1. 选择 **Web**。

[![](/knowledge-assets/b73b0a6a44fe52ccc4059f7d.png)](/knowledge-assets/b73b0a6a44fe52ccc4059f7d.png)

2. 输入店铺网址。

[![](/knowledge-assets/c664a2e1b101c70709649bc7.png)](/knowledge-assets/c664a2e1b101c70709649bc7.png)

3. 选择 **Manual setup**。

[![](/knowledge-assets/cb109f564d4e4302df3e68c3.png)](/knowledge-assets/cb109f564d4e4302df3e68c3.png)

4. 选择 **Events API**。

[![](/knowledge-assets/ed508a6736866ebebd825ce0.png)](/knowledge-assets/ed508a6736866ebebd825ce0.png)

5. 输入像素名称。

[![](/knowledge-assets/5dfde49a2edaa88aaa65cb9f.png)](/knowledge-assets/5dfde49a2edaa88aaa65cb9f.png)

6. 模板选择 **E-commerce**。

[![](/knowledge-assets/cffc208d8b52e746947cdab5.png)](/knowledge-assets/cffc208d8b52e746947cdab5.png)

7. 仅保留红框中的事件。

[![](/knowledge-assets/0d3a86e2be6f0ac2d5a269f1.png)](/knowledge-assets/0d3a86e2be6f0ac2d5a269f1.png)

按下表为各事件勾选参数：

| 参数 | View Content | Search | Add payment info | Add to Cart | Initiate Checkout | Purchase |
| --- | --- | --- | --- | --- | --- | --- |
| brand | | | | | | |
| content_category | | | | | | |
| content_id | | | | ✔ | ✔ | ✔ |
| content_name | | | | ✔ | ✔ | ✔ |
| content_type | | | | ✔ | ✔ | ✔ |
| event_id | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| price | | | | ✔ | ✔ | ✔ |
| num_items | | | | ✔ | ✔ | ✔ |
| search_string | | ✔ | | | | |
| status | | | | | | |
| value | | | | ✔ | ✔ | ✔ |
| event_time | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| Url | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| email | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| external_id | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| phone | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| ttclid | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| ip | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
| ttp | | | | | | |
| user_agent | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |

8. 获取 Pixel ID 和 Access Token。

[![](/knowledge-assets/fa81025b810bddbe8ddc5bef.png)](/knowledge-assets/fa81025b810bddbe8ddc5bef.png)

9. 点击 **Finish**。

[![](/knowledge-assets/8927b10978aa3ed14bfd1b7f.png)](/knowledge-assets/8927b10978aa3ed14bfd1b7f.png)

### 在 Attribuly 中配置

选择要回传给 TikTok 广告的事件，点击 **Save** 开始运行。

[![](/knowledge-assets/22dcaaa1107d3b827a1ca575.png)](/knowledge-assets/22dcaaa1107d3b827a1ca575.png)

### 测试与监控

点击分析图标查看匹配率。

[![](/knowledge-assets/4ca35bdbb4f3603e95f028cc.png)](/knowledge-assets/4ca35bdbb4f3603e95f028cc.png)

向下滚动，查看全部回传历史及发送至 TikTok 的详细数据。

[![](/knowledge-assets/283678dd9c823ce5408e6bea.png)](/knowledge-assets/283678dd9c823ce5408e6bea.png)