# 广告归因

观看此功能的互动演示：

[广告归因 · Attribuly](https://app.arcade.software/share/hkO5R7oVOpibNvR2hOSP)

广告平台经常报告失准，看看 Attribuly 如何帮助发现问题。

[![](/knowledge-assets/43f97bd7df27b9efa3306f12.jpg)](/knowledge-assets/43f97bd7df27b9efa3306f12.jpg)

默认使用线性模型构建多触点归因。

[![](/knowledge-assets/bd485d378254b8bd1afc24b3.jpg)](/knowledge-assets/bd485d378254b8bd1afc24b3.jpg)

查看详细拆分，将每次转化关联到具体订单，不再依赖黑箱。

[![](/knowledge-assets/e615e138099249face899b93.png)](/knowledge-assets/e615e138099249face899b93.png)

将每位客户和每笔订单关联到广告，获取实时 ROAS。

[![](/knowledge-assets/37fc9590e3e3428831bed91f.png)](/knowledge-assets/37fc9590e3e3428831bed91f.png)
[![](/knowledge-assets/3d866b925976d2aea8105fad.png)](/knowledge-assets/3d866b925976d2aea8105fad.png)
[![](/knowledge-assets/f8a4e0bc4ed00bf20975b37d.png)](/knowledge-assets/f8a4e0bc4ed00bf20975b37d.png)
[![](/knowledge-assets/b62b4919530573f8c9be4f86.png)](/knowledge-assets/b62b4919530573f8c9be4f86.png)
[![](/knowledge-assets/da2d8532a097b4d10908b9f7.png)](/knowledge-assets/da2d8532a097b4d10908b9f7.png)