# Metrics

<table><tbody><tr><td><div><p><b>Metric</b></p></div></td><td><div><p><b>Description</b></p></div></td></tr><tr><td><div><p>New lead</p></div></td><td><div><p>Number of new leads attributed to the campaign. Customers who submit the form for the first time are defined as new leads.</p></div></td></tr><tr><td><div><p>Attribuly tracked purchase conversions</p></div></td><td><div><p>Number of conversion attributed to campaigns.</p></div></td></tr><tr><td><div><p>Attribuly tracked purchase conversion value</p></div></td><td><div><p>The conversion value attributed to campaigns, can be different with different attribution models. It is calculated<br>by Attribuly</p></div></td></tr><tr><td><div><p>Attribuly tracked add to cart conversions</p></div></td><td><div><p>Number of conversions attributed to campaigns.</p></div></td></tr><tr><td><div><p>Attribuly tracked add to cart conversion value</p></div></td><td><div><p>The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly</p></div></td></tr><tr><td><div><p>Attribuly tracked checkout start conversions</p></div></td><td><div><p>Number of conversions attributed to campaigns.</p></div></td></tr><tr><td><div><p>Attribuly tracked check out start conversion value</p></div></td><td><div><p>The conversion value attributed to campaigns, can be<br>different with different attribution models. It is calculated<br>by Attribuly</p></div></td></tr><tr><td><div><p>CPC</p></div></td><td><div><p>CPC=Spend/Clicks.<br>CPC stands for cost per click.</p></div></td></tr><tr><td><div><p>Spend</p></div></td><td><div><p>Spend is how much you’ve spent over a given period of time.</p></div></td></tr><tr><td><div><p>Attribuly tracked purchase ROAS</p></div></td><td><div><p>ROAS=(Purchase conversion value/ Spend).<br>Your ROAS is most accurately calculated for data that is<br>at least 30 days old.</p></div></td></tr><tr><td><div><p>ncPruchase</p></div></td><td><div><p>The new customer revenue attributed to campaigns,<br>can be different with different attribution models.</p></div></td></tr><tr><td><div><p>ncROAS</p></div></td><td><div><p>ncROAS=ncPurchase/Spend.<br>It shows the efficiency of generating revenue from new customers.</p></div></td></tr><tr><td><div><p>Impressions</p></div></td><td><div><p>Total impressions within the time range. It‘s pulled<br>from ads manager.</p></div></td></tr><tr><td><div><p>CPM</p></div></td><td><div><p>CPM=(Spend/Impressions)*1000.<br>CPM stands for cost per 1,000 impressions</p></div></td></tr><tr><td><div><p>Clicks</p></div></td><td><div><p>CPM=(Spend/Impressions)*1000.<br>CPM stands for cost per 1,000 impressions</p></div></td></tr><tr><td><div><p>Purcahse CVR</p></div></td><td><div><p>CVR=(Purchase conversions/Clicks)*100%<br>CVR(conversion rate) is the percentage of link clicks to<br>your website that resulted in a purchase.</p></div></td></tr><tr><td><div><p>CTR</p></div></td><td><div><p>CTR=(Clicks/Impressions)*100%.<br>CTR stands for click through rate.</p></div></td></tr><tr><td><div><p>Outbound clicks</p></div></td><td><div><p>The number of clicks on links that take people off Meta technologies.</p></div></td></tr><tr><td><div><p>Outbound CTR</p></div></td><td><div><p>Outbound CTR=(Outbound clicks/impressions)*100%.<br>The percentage of times people saw your ad and performed an outbound click.</p></div></td></tr><tr><td><div><p>Cost per outbound click</p></div></td><td><div><p>Cost per outbound click=Spend/Outbound clicks.<br>The average cost for each outbound click.</p></div></td></tr><tr><td><div><p>Purchase conversions(incl. view-through)</p></div></td><td><div><p>Based on Attribuly purchase conversions, add Facebook's view-through purchase conversions(1-day view).</p></div></td></tr><tr><td><div><p>Purchase conversion value(incl. view-through)</p></div></td><td><div><p>Based on Attribuly purchase conversion value, add Facebook's view-through purchase conversion value(1-day view).</p></div></td></tr><tr><td><div><p>Purchase ROAS(incl. view-through)</p></div></td><td><div><p>Purchase conversion value (Incl. view-through)/Spend</p></div></td></tr><tr><td><div><p>Life Time Value</p></div></td><td><div><p>Total Sales of all orders/ Total Unique Customers</p></div></td></tr><tr><td><div><p>Cost of Goods sold</p></div></td><td><div><p>Cost of goods sold in this time frame, minus cost of goods of refunded items in this time frame.</p></div><div><p>The data comes from Shopify, it will be 0 if you have configured the data in Shopify.</p></div></td></tr></tbody></table>