# AppLovin

Attribuly is one of the few e-commerce attribution software on the market that has integrated with AppLovin. Through the integration, users can easily track and analyze conversions from AppLovin.

## Setup guide

Get the Report Key in the AppLovin [ads manager](https://dash.applovin.com/o/account?r=3#keys).

[![](/knowledge-assets/9b5477142ce025234f040349.png)](/knowledge-assets/9b5477142ce025234f040349.png)

Put the key into Attribuly [integration](https://app.attribuly.com/apple/#/pepper/Integrations).

[![](/knowledge-assets/685814f2aaeecfedf0b386bf.png)](/knowledge-assets/685814f2aaeecfedf0b386bf.png)

Attribuly can pull spend data for ROAS calculation, at the ad level.

[![](/knowledge-assets/5986c44047aaf73880d1ed2a.png)](/knowledge-assets/5986c44047aaf73880d1ed2a.png)

As we setup your campaign, **AppLovin team** will also add the Attribuly specific UTM to ensure proper tracking:

&dm\_cam={CAMPAIGN\_ID}&dm\_grp={CREATIVE\_SET\_ID}&dm\_ad={AD\_ID}&dm\_net=applovin

Please note.

1\. AppLovin's spend data is based on the UTC time zone, and Attribuly will convert to the store's time zone, so there is a difference between the data and the AppLovin background.

2\. The minimum synchronization frequency is 1 hour.