# ShareASale Server-side Tracking

Using ShareASale's server-side tracking offers several advantages:

1.  **Data Accuracy**: Server-side tracking sends data directly from the server, reducing data loss caused by browser restrictions such as ad blockers and privacy settings, thus improving data accuracy.
    
2.  **Privacy Compliance**: With increasing privacy regulations, server-side tracking better protects user privacy as it doesn't rely on browser cookies. This helps in complying with regulations like GDPR.
    
3.  **Bypass Ad Blockers**: Many users use ad blockers that can prevent traditional browser-side tracking scripts. Server-side tracking is not affected by these tools, ensuring the completeness of tracking data.
    
4.  **Improved Performance**: By reducing the need for browser-side script execution, server-side tracking can enhance page load speed and overall user experience.
    

To configure SAS server-side tracking is also very easy, first open the Conversion Feed,

[![](/knowledge-assets/37941d878f7aa33d1974e0d5.png)](/knowledge-assets/37941d878f7aa33d1974e0d5.png)

Select the "Purchase" event.

[![](/knowledge-assets/7537d6429e01efe813ff43c0.png)](/knowledge-assets/7537d6429e01efe813ff43c0.png)

Select the destination SAS account and save. If you don't have a connected SAS account, [connect](/knowledge-preview/en/published/help/articles/10004436-shareasale-integration/) one first.

[![](/knowledge-assets/0d6573f00f462fdcaec752d8.png)](/knowledge-assets/0d6573f00f462fdcaec752d8.png)

[![](/knowledge-assets/d336b00e0126ba852f6f921e.png)](/knowledge-assets/d336b00e0126ba852f6f921e.png)