🎁 : All Benchmark metrics (NC CPA today, and every metric we add next) are **100% free forever** for every merchant on Attribuly — no paid plan required.


# What's launching today: **New Customer CPA Benchmark**

![image](/knowledge-assets/79a2632e61b7c24d88975d4e.png)


# How NC CPA is calculated

- ✅ **Only FIRST purchases count.** Not repeat orders — because that's what "customer acquisition cost" actually means.
- ✅ **Attributed using Attribuly Full Impact model.** 30-day click window + 1-day view window with a balanced 40/40/20 position weighting (first/last/middle). The same calculation our recommendations engine uses.
- ✅ **Advertising spend only.** Pure media cost from Google / Meta / TikTok / Bing. Affiliate payouts excluded — keeping it directly comparable across stores.
- ✅ **28-day rolling window.** Anchored on your *order date*, so the number answers the question: *What did I pay to buy new customers in the last 28 days?*
- ✅ **Cancelled / fully-refunded orders removed.** But partial refunds, offline orders, and test orders are still included (loose filter — no phantom NC CPA drops).

# What you'll see on your dashboard


| **Home → Benchmarks section** | Your NC CPA vs peer P50, with a gradient bar showing Top 25% / Middle 50% / Bottom 25% ranges. One glance tells you if you're competitive. |
| **Benchmarks detail page** (click *View full comparison*) | 6 metric cards (NC CPA, CPA, CPC, ROAS, CVR, MER) side-by-side, plus Google / Meta / TikTok / Bing per-channel breakdowns. |
| **Future: Recommendations cards** | Upcoming evidence rows will surface NC CPA benchmarks when we flag your spend structure (e.g. "Your Brand Search NC CPA is 36% below peer median — this is a well-tuned budget.") |



# 🗺️ Coming Soon: More Benchmark Metrics (all free)

This is just the beginning. Over the next 8 weeks we're shipping these — on the house:


| **NC CPA ✅ Released** | *"What should I pay for a new customer?"* | Today |
| **CPA** (total conversions) | *"What's my blended cost per action, compared to similar stores?"* | Next 2 weeks |
| **CPC** | *"Am I overpaying per click on Google vs peers?"* | Next 2 weeks |
| **Blended ROAS** | *"Is my $1 of ad spend turning into more or less revenue than the competition?"* | Month 2 |
| **CVR** (Conversion Rate) | *"Should I fix my ads first, or my landing page?"* | Month 2 |
| **MER** (Marketing Efficiency Ratio) | *"What % of my revenue is going out the door as ad spend?"* | Month 3 |
| *Secret metric 7* 🤫 | Ask us in-app! Feedback from merchants shapes this column. | Month 3 |


# How to see yours — right now

1. Go to **Home** → scroll down to the **Benchmarks** card (just below Business Performance Summary).
2. Connect **Shopify + at least one Ads integration** (Google / Meta / TikTok / Bing) if you haven't already. Takes ~30 seconds.
3. Your NC CPA card loads instantly. Click **View full comparison** to open the full Benchmarks page.

> 🔒 **Your data never leaves the pool individually.** Every benchmark number is aggregated and anonymized — other merchants never see your store, and you never see theirs. It's a one-way mirror: everyone gets the market-level truth, nobody gets anyone's private numbers.


# Questions? Feedback? Tell us what metric you want next.