For each event, [Recapture dashboard ](https://app.attribuly.com/cherry/#/recapture)shows directly the incremental lift for Known subscriber and Anonymous shoppers. So you know exactly the[ identification rate ](https://www.linkedin.com/pulse/identification-rate-missing-metric-email-marketing-retention-alex-li-q80uc/)you get. 

You can also predict incremental revenue generated by Recapture, which the incremental lift * revenue per recipient. 
![20260618-141132](/knowledge-assets/f339c3f8858c617adfab57ef.gif)