**What’s new?** We’re now factoring in users’ display ad views before they click your Branded search ads. Here’s why this matters:  

🔍 **Attribute brand ads to awareness**: Before, it was hard to tell if your search ads drove sales *because* of earlier display campaigns. Now, our system “connects the dots” — so you’ll see if that Meta carousel ad actually led to a Google search. This helps you reallocate budget to top-performing awareness campaigns.  

📉 **Reduce wasted spend**: Misattributing sales meant you might overspend on search ads thinking they worked alone. With this update, you’ll avoid double-counting and optimize spend across channels.  

💡 **Example**: A clothing brand using our tool noticed their Meta ads (awareness) drove 30% of their Google search traffic. They shifted 20% of their search budget to Meta and boosted ROI by 15%.  

Ready to see where your revenue *really* comes from? Reach out to us today!