Since advertising platforms will record all conversion values as their own contributions, in order to facilitate the comparison of Attribuly's data with advertising platforms, we have launched the Full Credit [Attribution model](/knowledge-preview/en/published/help/articles/6474528-attribution-models-with-attribuly-pixel/#:~:text=get%2010%25%20each.-,Full%20Credit%20Attribution%20model,-Since%20advertising%20platforms).