After working with the GA4 team, we launched the innovative Shopify Custom Pixel + Attribuly server-side = 99% data accuracy for major ecommerce events in GA4. The new integrations are simpler and more accurate, which significantly addresses key GA4 challenges. [Learn more](https://attribuly.com/features/ga4-server-side). 
![feature gallery](/knowledge-assets/0381e81aff28d1b24e41e2f7.jpg)