Most lead value is settled as $1, which is not the actual value. Google doesn't get the real value to target more high-value leads. 

Attribuly is the **first vendor** in e-Commerce to calculate the lead value at a campaign level. Hence every Google campaign gets a different lead lifetime value from Attribuly. So Google understands the real lead value and targets customers with higher value. 
[Read more. ](/knowledge-preview/en/published/help/articles/8276350-google-ads-conversion-feed/#:~:text=Revenue%20/%20leads%20quantity-,Lead%20value%20post%20back,-Most%20lead%20value)