Most marketers target ROAS only. However, this method is far from optimal. Attribuly considers your budget allocation across all stages of the funnel, allowing you to construct a robust and high-performing funnel.
Watch the demo[ here](https://attribuly.canny.io/However,%20this%20method%20is%20far%20from%20optimal.%20Attribuly%20takes%20into%20consideration%20the%20allocation%20of%20your%20budget%20across%20all%20stages%20of%20the%20funnel,%20allowing%20you%20to%20construct%20a%20robust%20and%20high-performing%20funnel.). 
![image](/knowledge-assets/6a29e926563286e5e40150ce.png)