It's important to know how effective you are in acquiring new customers. ncPurchase in [Attribution-ads](https://app.attribuly.com/apple/#/pepper/Attribution-ads) now not only analyzes customers' data after Attribuly installation but also analyzes more data to make sure the new customer has never placed any order in history. 

![image](/knowledge-assets/9cd2610d17c9bf2178cb5735.png)