Enabling server-side tracking with the Facebook CAPI interface, you now send more & accurate conversion feed data to Facebook. So Facebook will utilize browser and server-side data, to find your ideal customers faster.  We see an [11% higher conversion rate and 33% lower acquisition cost](https://www.facebook.com/business/success/2-patpat).

[Feature guide](/knowledge-preview/en/published/help/articles/6859245-meta-facebook-destination-the-server-side-tracking/)